Banco Espírito Santo is the sponsor of several sports events that mobilise great numbers of people and have a huge impact on society. These sponsorships cover a wide range of choices while enhancing the values of success and reputation which the bank wants to associate to its brand. This is a broad-based strategy whose aim is to be the focus of attention of the Portuguese. It also represents a continuous investment and one that has earned it an enduring position in unique and symbolic events of the national life.