BES has launched the first co-branded credit card in Portugal, under an unprecedented and groundbreaking partnership with the World Wildlife Fund (WWF).

This initiative marks the launch of the International Year of Biodiversity, being the first in a series of other initiatives planned by BES to commemorate this important milestone in Biodiversity preservation.

The WWF is a Non Governmental Organisation (NGO) of national and international reputation, with a strong footprint in the field of nature conservation.

The purpose of this card is to contribute towards the WWF’s biodiversity conservation projects in Portugal. The funds obtained will be applied in financing this NGO’s nature conservation and biodiversity preservation projects in our country, which, among others, aim to preserve the Portuguese forest, fight global warming and reduce the waste of water.

The work developed by this organisation supports the conservation of the natural habitats of endangered species, such as the imperial eagle, the Iberian lynx and the saramugo (Anaecypris hispanica), an endemic fish in the Guadiana river.