The Banco Espírito Santo brand is one of the Group’s main assets, and one that is at the core of the tangibilization of its relationship with the various stakeholders. Consistent brand recognition has been a decisive factor in the success of BES Group’s strategy.

The main values associated to the brand are Permanence, Strength and Portugueseness. In consumers’ perceptions, these values are associated with a presence of more than 140 years in financial services, and with a tradition of assigning a primary role to reliability as well as the trust of clients, employees and shareholders.

The values of the BES brand merge the past, the present and the future into a symbiotic relationship between clients and the BES Group within the territory of “financial knowledge”.

Based on a dual dimension of corporate and client communications, the BES brand management model has over the years strengthened the brand relative to its peers in the Portuguese financial sector.

Over 140 years, the oldest Portuguese private bank has built an image of trust and reliability, which today makes BES one of the most familiar brands for Portuguese people. 

Banco Espírito Santo ranked in first position in interbrand´s "Top 10 Brands Portugal 2011" survey, wich makes it the most valuable brand within the companies composing the PSI20 index, valued at an estimated EUR 951 million. This achievment translates the Bank´s very positive financial and commercial performance over the years as a result of management´s focus on value creation for the clients, shareholders and employees, as well as the consistent work developed over the last ten years at the level of both institutional and product communication. Interbrand´s ranking assesses a brand´s capacity to generate value, based on criteria such as relevance, consistency, commitment, presence and authenticity. The analysis covers all the brands of the companies included in the PSI-20, with published 2010 annual reports, with domestic and international presence.