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Banco Espírito Santo once again innovates in its communication of the various dimensions of sustainability, having launched an online game that conveys concepts and teachings bearing on areas that are strategic for the bank: Biodiversity, Financial Literacy, Innovation and Renewable Energies, and Photography.
Planet BES - www.planetabes.pt – the first online learning and leisure application in the world to be launched by a financial institution, was developed by Biodroid, a Portuguese firm.
The purpose of the game is to show that if you think and act in an eco-friendly way, and promote financial literacy and innovation, you are contributing towards a Sustainable Future. The game is fun, challenging and also instructive. As you play, you earn points that may be converted into prizes to be enjoyed by the whole family.
Planet BES consists of an exterior world and an inner world. The exterior world is inhabited by 17 animal species and 12 flora species that you set out to find; it contains a smaller space – the Biodiversity Home – with all kinds of relevant information about the planet’s biodiversity, and also a special area dedicated to the renewable energies. The inner world contains a central presentation area – the BES Home – with virtual rooms that represent the various areas: BES Innovation, Financial Literacy, BESart, BESphoto, BESrevelação, Ricardo do Espírito Santo Silva Foundation.
As you play the interactive games, you earn points that may be converted into prizes for four people (two adults and two children): tickets for the Fluviário de Mora, the Faia Brava natural reserve and the Lisbon Oceanarium.
Planet BES images
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